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NO.1 Kelly has created two ad groups for her realty business in Ohio. In both ad groups, she's identified the
keyword 'Columbus Condos' for her ads. What problem exists within this scenario that could affect Kelly's
ads?
A. Kelly should not have keywords competing against one another.
B. Kelly should merge all the ads into one campaign so that her ads will show up twice in search results.
C. By having two ad groups with the same keyword, Kelly may pay considerably more for her ads
because the ads will appear twice in search results.
D. Kelly should only have one ad group, not multiple groups.
Answer: A
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NO.2 You're reviewing a campaign you've created for your company with your manager. The manager is
curious about the budget setting on the campaign's tab. What does the budget value mean?
A. It's the amount you're comfortable spending for Google AdWords each week.
B. It's the maximum amount you'll spend for one click on your ad.
C. It's the amount you're comfortable spending for Google AdWords each month.
D. It's the amount you're comfortable spending for Google AdWords each day.
Answer: D
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NO.3 You have created a Google AdWords ad using the keyword [oil painting] for your advertisement.
Which of the following searches would most likely cause your ad to be displayed on Google?
A. Paintings in Oil
B. Oil Painting
C. Any phrase with the keyword oil painting, such as old oil paintings
D. Watercolor painting
Answer: B
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NO.4 Charlie sells merchandise online for movie products. His new line of products that he wants to
advertise is related to Iron Man. Charlie would like to create an embedded match keyword targeting ad for
his Iron Man products, without his ad showing up for the exact match of the movie Iron Man. Which one of
the following would allow Charlie's ads to appear for Iron Man Cards and Iron Man Collectibles, but not for
the exact match of Iron Man?
A. +["Iron Man"]
B. -[Iron Man]
C. ("Iron Man")
D. {Iron Man}
Answer: B
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NO.5 You have created a report for you and your client, regarding several performance factors. You receive
an email asking you to download your report from the Report Center. Your report, as it turns out, is too big
for Google to email. What is the maximum size of reports in an email sent through Google?
A. 25MB
B. 2MB
C. 50MB
D. 66MB]
Answer: B
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NO.6 Steve is a web marketing consultant, and he's reviewing a client's Google AdWords. Steve is
interested in the keyword analysis field on the Keywords tab, in the client's campaign. When Steve looks
at the keywords quality score, he can determine how well the keyword is likely to perform.
What is the scale that Google displays the Quality Score?
A. Very high, Moderate, Low, Poor
B. Google does not reveal the Quality Score as it is proprietary information.
C. 1 to 100
D. 1 to 10
Answer: D
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NO.7 You have created several campaigns with Google AdWords for your clients. You are using the Manager
Defined Spend for your budgets in Google AdWords. When you create a new start date for a budget, what
requirement does Google have in regard to the new budget and existing budgets that you manage?
A. Managed account budgets must be approved by two parties before the ad will begin display.
B. Start dates for new budgets can't overlap with other budgets that may already be set up for the
managed account.
C. Managed account budgets cannot exceed $100 per day.
D. Managed account budgets can't start and end on the same day for more than three managed
accounts.
Answer: B
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NO.8 Alice manages several AdWords accounts and she has three assistants who help with the management
of the accounts. Alice receives a phone call from one of her clients regarding recent Google AdWords
clicks. The client reports that he thinks something is amiss with his account, and thinks someone has
changed the budget. How can Alice review any changes to the account and, if necessary, determine if
someone has made changes to the account's budget.?
A. Alice should use the Change History Tool.
B. Alice should use the AdWords API.
C. Alice should use the My Client Center.
D. Alice should use the AdWords Editor.
Answer: A
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